Contraca

Contraca is a platform designed to help real estate agents maintain and strengthen relationships with past clients. By reconstructing an agent's entire deal history, Contraca focuses on delivering personalized outreach based on significant client events, such as job promotions, home value appreciation, children's graduations, and new neighbors moving in. The platform eliminates the need for manual research and drafting by providing a virtual assistant that prepares tailored emails each morning, ensuring agents can engage clients with relevant and timely information. This approach addresses the challenge that 70% of homebuyers forget their agent's name within two years, and that 64% of real estate deals come from past clients and referrals. By automating personalized communication, Contraca enables agents to increase their follow-up frequency, potentially boosting overall sales volume by 15% as suggested by the National Association of Realtors. The platform requires no onboarding work, software learning, or manual typing, offering a seamless integration into an agent's daily routine.